The best all-in-one SEO tools can offer a host of fantastic benefits to companies looking to boost their online rankings. After all, there are a lot of moving parts involved in search engine optimization.
It’s not enough to just research and use keywords. If you want to rank in today’s competitive market, you need to master everything from technical SEO to competitor analysis and link building.
While you can always experiment with variety of best-of-breed tools for each part of your SEO strategy, from keyword trackers to auditing software, managing multiple platforms can be expensive and time-consuming. All-in-one SEO software offers a more cost-effective, streamlined alternative.
Here’s your guide to some of the most valuable all-in-one tools you can use to accelerate your growth on the SERPs, connect with customers, and outrank the competition.
Before we dive into our list of the best all-in-one SEO tools worth using this year, it’s worth defining what an “all-in-one” solution really is and what kind of features it tends to include. All-in-one SEO software offers companies and marketers access to a comprehensive suite of tools designed to help them analyze, track, and improve aspects of their SEO strategy.
Rather than investing in a selection of different tools for keyword analysis and competitor insights, you can access all of the resources you need to transform your SEO strategy in one place.
The exact functionality of all-in-one platforms can vary, particularly now that companies are beginning to experiment with generative AI writing tools. Common features usually include:
Providing companies with a comprehensive set of solutions and functionalities for search engine optimization, all-in-one SEO tools can streamline the process of improving your rankings online and save you money on your marketing strategies.
We’ve assessed the features and capabilities of some of the most popular and highly ranked all-in-one SEO software options to bring you this list of our top recommendations.
Best for: Accessing in-depth data related to competitors, keyword strategies, and backlinks.
One of the most popular all-in-one SEO tools on the market today, Semrush gives you the functionality you need to handle every aspect of SEO, from building links with authority companies to finding keywords to rank for. The full suite of tools includes not just a comprehensive SEO toolkit but solutions for market research, content marketing, and social media advertising.
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Businesses can access the Pro or Guru plans on Semrush for free for 7 days. After that, prices start at $119.95 for the Pro package, which includes 5 projects, 500 keywords, and 10,000 results per report. The Guru plan costs $229.95 per month with 15 projects, 1,500 keywords, and 30,000 results per report. Finally, the Business plan for $449.95 per month supports 40 projects, 5,000 keywords, and 50,000 results per report.
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Best for: Budget-friendly plans and overall ease of use.
While Screpy might not be as well-known as some of the other all-in-one SEO software options on this list, it still offers phenomenal benefits to business owners. The no-code solution aims to help anyone increase their ranking on Google in minutes, with AI-driven technology and automatic scanning tools to help audit your site.
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As one of the most affordable all-in-one SEO tools, pricing for Screpy starts at $5 per month for a single user, with 3 projects, 500 crawler credits, and 800 keyword credits. The Pro plan for $15 per month includes more credits, 10 team members, and access to a variety of other tools. Additionally, there’s an Advanced plan for $30 per month, designed for up to 5 teams.
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Best for: Affordable rank and keyword tracking on multiple levels.
Another well-known all-in-one solution for SEO used by agencies and individual marketers alike, SE Ranking makes scaling your SEO performance easy. Trusted by leading websites like Zapier and Yamaha, SE Ranking includes features for everything from site auditing, keyword research, competitor SEO analysis, and link monitoring.
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SE Ranking is a reasonably affordable all-in-one SEO software kit, with a free initial trial service and paid plans starting as low as $23 per month for the “Essential” plan. All plans come with most of the features offered by SE Ranking, but you’ll need a “Business” plan to access the API, agency features, and priority support.
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Best for: Beginner-friendly competitor insights and report-building tools.
First launched in 2014, Mangools is still one of the most popular all-in-one SEO solutions on the market today. The easy-to-use platform makes it simple to find keywords, see SERP results for any location, and track your ranking alongside your competitors. There’s also a fantastic range of tools for finding powerful backlinks.
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You can start using Mangools for free with a 10-day trial. After that, pricing starts at $49 per month for the Basic plan for a single user, with 200 keyword suggestions, 100 keyword lookups, and 100,000 backlink rows per month. The Premium plan for $69 per month gives you unlimited keyword suggestions and competitor insights and 3 user accounts. There’s also an Agency tool for $129 per month with more keyword support and seats.
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Best for: Competitor analysis and backlink research.
Boasting one of the biggest keyword and competitor analysis databases around, Ahrefs is one of the most trusted SEO tools in the industry. The company even runs its own search engine to ensure it can deliver high-powered services and offers a range of educational resources to beginners to help them boost their SEO potential. With Ahrefs, companies get everything from auditing tools and rank trackers to keyword research and backlink insights.
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Pricing for Ahrefs starts at $99 per month for the “Lite” service, with the SEO dashboard, site explorer, Keyword explorer, site auditing, rank tracking, and alerts. Advanced plans include access to more historical data, SERP updates, Site audits, and access bonus features like Google Data Studio.
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Best for: Comprehensive but low-cost rank tracking features.
One of the more affordable all-in-one SEO software solutions available today, Serpstat is a powerful tool for tracking and improving your SERP rankings. The platform provides access to historical data, insights into traffic distribution, local search guidance, and more. There are also backlink analysis tools and solutions for monitoring competitor SEO performance.
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You can try Serpstat for free, but premium plans start at $69 for an individual user, with access to around 20 different tools for SEO analysis. There’s also a Standard plan for $149, which includes API access and branded reports, an Advanced plan for $299 per month with more user support, and an Enterprise plan for $499 with white labeling.
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Best for: Local keyword research and niche ranking
BrightLocal is probably the most popular all-in-one SEO tool for companies with a local audience. Though the solution does allow companies to improve their rankings worldwide, it focuses specifically on helping you to rank higher with a specific target audience. Solutions include citation-building services, review management, and Google My Business Audits.
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While you can access individual tools from BrightLocal, the all-in-one SEO software kit offers pricing plans starting at $35 per month for basic features. The Multi Business plan, available for $60 per month, offers more search credits and opportunities, while the SEO Pro service for $90 per month offers access to advanced API access and extra daily tools.
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Best for: AI-powered content marketing and SEO tools
One of the most advanced all-in-one SEO tools on the market today, Surfer SEO is perfect for companies looking to make the most out of their content strategy. The solution comes with everything from content optimization features to page auditing tools, keyword research, and even AI content generation. There are also powerful tools for auditing the performance of your existing pages, with NLP-driven insights into how to boost rankings.
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The “Lite” package for Surfer SEO provides access to a host of tools for just $29 per month. Each base plan after this includes access to all features, with prices increasing based on your number of seats and the number of content editor credits you need. There are also various add-on plans for Surfer AI tools, such as the SERP analyzer, for $29 per month.
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The best all-in-one SEO tool can be an invaluable resource for any company hoping to improve its rankings in today’s competitive digital world. All of the options above provide access to a huge variety of valuable resources for content creation, link building, and keyword analysis.
The right solution for you will depend heavily on your SEO goals and how much you’re willing to spend to access the latest technology. Remember, many of the products we’ve covered today do offer a free trial, so it’s worth signing up and testing out some of the features if you’re not sure which option to purchase.