AI content writer technology is just one of the many innovations to appear in the market in recent years. Lately, demand for artificial intelligence has been growing at an incredible rate, driven by the rise in more efficient, powerful algorithms. However, the interest in AI content writing started long before Open AI produced the phenomenal ChatGPT platform.
The origins of AI content writing date back to the innovative spellcheck and word-checking programs created for writing software back in the 1980s. These tools quickly became consistent parts of word processing packages like Microsoft Word, promising users an easier way to create high-quality content. At approximately the same time, AI was producing its first literary publications.
The first book ever created by AI, “The Policeman’s Beard is Half Constructed,” was produced entirely by computer algorithms. However, it took until the 2000s for AI solutions to start emerging in the copywriting landscape, with the rise of tools like Grammarly.
Since then, AI platforms have been developed to become more intuitive and human. Users can now leverage intelligent tools to create almost any kind of copy, from advertisements to CTAs, social media posts, and product pages. Additionally, AI writers can now create content according to the rules of the channel being used, leveraging character restrictions and requirements.
The Benefits of AI Content Writers
Similar to most technologies, AI content writers have their pros and cons. Currently, AI-produced copy is being penalized by Google, as it doesn’t follow the rules of the E-A-T algorithm. Additionally, while many tools produce high-quality content, most of the writing does need to be edited and published before it can be shared online.
Despite these potential downsides, AI content writers still have significant value to offer. Some of the main benefits of using an AI content writer include the following:
- Efficiency: AI content writers can produce pieces in a fraction of the time it would take a human being to write a blog or post. They save time on reading, grammar checking, proofreading, and the overall writing process.
- Scalability: Because AI can produce content so quickly, companies can rapidly produce larger amounts of content in a shorter space of time. It’s much easier to fill a website with content using an AI system than it is to hire multiple writers.
- Cost savings: Not only is working with AI content creators faster than hiring employees, but it’s cheaper too. Most solutions can be purchased for a relatively low price or on a subscription basis, saving brands a lot of money.
- Inspiration: AI solutions can provide content writers with ideas and inspiration or produce entire briefs for a piece of content with minimal effort. They can offer insights into what to include in each piece of content to generate results.
- Content optimization: AI can improve conversion and traffic opportunities by automatically optimizing content for SEO purposes. It can also provide insights into potential grammar or spelling mistakes and offer tips on how to improve writing quality.